What Makes an Effective Facebook Video Ad

To help understand what makes an effective Facebook video ad, Buzztala evaluated 232 ad sets from 12 social campaigns run on Facebook between January 1 and May 31, 2016.

The first chart shows the effect on clickthrough rate and view-through rate of having a presenter on camera versus no presenter in the videos.

The second chart explores the same metrics for video length.

“Over time, we’ve found 25 seconds is the inflection point, so we compare on either side of that,” said Jay DeDapper, CEO, Buzztala.

View Chart Online

 

View Chart Online

 

Although the article and data are a year, old MarketingSherpa nailed it yet again.

 

Here is a little sneak peak at what we have been.  This video stays right at the 30-second mark, but it is PERSONALIZED just for you.  Have been doing these at Hire SEO Manager for our clients, and it has blown the roof off then conversation rates.  Please tell me what you think.  This one is super basic and a thank you note that goes to anyone that inquires to this swim team. It was a nice personal touch.

 

 

 

HAD TO PULL THE VIDEO.  WAY TOO MUCH WORK RIGHT NOW BECAUSE OF THESE GIVE ME A FEW DAYS TO CATCH UP

 

 

Original Article by Daniel Burstein, Senior Director of Editorial Content, MarketingSherpa  You can see the video that goes along with it here

Read More